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Nov 11th at 7:47pm
A simple and clean book discussing the relationships between customers and brands. Exploring approaches for brands new and old, large and small. Written by Antony Mayfield, Founding partner & CEO at Brilliant Noise
Created at: Brilliant NoiseGraphic Design, Print Design2014
Poster design for 'Upon the Isle of Wight' - A nostalgic reminiscence of love, youth and innocence through primed eyes.
Client: J M William's & Future ShortsAdvertising, Art Direction, Graphic Design2014
Optiminal is a new approach to internal comms consultancy, developing plans for business'. They aim to optimise the way we work, through making changes to perception, systems and our work environment.
Optimina plan effective working models from a new perspective, developing systems for companies of all shapes and sizes. The identity uses shapes on a simple grid to represent the unique models they create. The Identity will be used across stationary, print and presentations.
Client: Propelia - Thought LeadershipBranding, Creative Direction, Graphic Design2014
'Clothing for the others' is the idea behind the Dead Ringer Identity, a small shop in the Brighton Laines, UK. The name came about after listening to Tom Waits discuss the history of the term; coined in England, it had a 'ring' to it for an alternative brand.
Dead Ringer celebrates tattoo and retro culture, offering a range of illustrated clothing, the identity aims to share these cultures with a revived approach. Sea etchings were used for the unique brand pattern paying homage to the shops seaside location, enriching the shops creative heritage.Art Direction, Branding, Pattern Design2014
A brand identity for collaboration projects undertaken by myself and fellow designer Lilly Marques. We wanted to create an ampersand that incorporated and interwove our names, representing our collaborative working process.Branding, Graphic Design, Web Design2014
Twelve photographs in the space of Twelve hours. A set of shots from crossing Paris in the rain to the train journey across the country to the sunny south.Photography, Photojournalism2014
The Smart Group offer catering, events and parties with personality, creating moments to be remembered. The company needed a brand that encompasses their attention to detail, flexibility and rapid growth into new areas, with many exciting ventures currently in planning.
For the growing subdivisions we devised a system to maintain a uniform appearance and at the same time share the individual personalities of the brands. A Smart Group G/S pin is used as sign off across different sectors collateral as a brand signature.
The brand has been rolled out across digital, stationary, uniforms, vehicles and special products.
Designed at: DesignHouse
Creative Direction: Natalie Smoker
My role: DesignerBranding, Graphic Design2014
I was selected as the Creative Lead for a project presented by Virgin Media. The event at the Royal Opera House, Covent Garden aimed to empower the young British public to unleash their creativity on their futures through the spirit of entrepreneurialism.
The event at the Royal Opera House, London was three months in the making, bringing together diverse minds and methods resulting in an evening of inspiration and networking across many disciplines. There was musical talent from the Noisettes, new artistry in digital and film making, curtesy of the UVA and YCC and up and coming illustrators featured both on the night and in the events branding.
Design at: Virgin Media
My role: Creative DirectionCreative Direction, Graphic Design, Set Design2014
I got carried away one afternoon in the paper department of my art supplies shop. Seduced by the colours, I ended up leaving with enough coloured papers to make a bonsai forest. A set of collages revelling in colour and form.
Crafts, Illustration, Pattern Design2014
Vodafone bought Cable and Wireless in 2012. Their branding generally focuses on business to public communications, where as Cable and Wireless primary focus was on business to business.
Whilst at DesignHouse I worked on expanding the Vodafone brand dialogue, translating existing Cable and Wireless collateral into their tone of voice whilst maintaining clear communications for Management, Programmers and IT staff. Throughout 2013 we developed digital document style templates, icons and diagrams, conveying complex manuals, case studies and overviews.
Designed at: DesignHouse
Creative Direction: Victoria Anderson
My role: DesignerGraphic Design, Interaction Design, Web Design2014
A portrait series shot in Green and Hyde Park London, capturing the spirit of the great british public on the Royal Wedding (2011) national holiday. Captured on a Mamia, national pride appeared to be very much alive!Photography, Photojournalism2011