Under Wraps: Touring Exhibition
- Under Wraps
Touring art exhibition around UK hospitals - Brief Create a campaign and brand that would evoke curiosity and entertain people in a hospital environment
Details A touring art gallery around UK hospitals, showcasing contemporary artists work; offering staff, patients & visitors a chance to see creativity where they
wouldn’t normally.
We played with ‘art in transit’ and packaged art people would recognise such as Damien Hirsts’ shark, creating spoof narratives within the campaign that the visitors could imagine.
Description
Brief: Create a campaign and brand that would evoke curiosity and entertain people in a hospital environment
Details: A touring art gallery around UK hospitals, showcasing contemporary artists work; offering staff, patients & visitors a chance to see creativity where they wouldn’t normally.
We played with ‘art in transit’ and packaged art people would recognise such as Damien Hirsts’ shark, creating spoof narratives within the campaign that the visitors could imagine.
Details: A touring art gallery around UK hospitals, showcasing contemporary artists work; offering staff, patients & visitors a chance to see creativity where they wouldn’t normally.
We played with ‘art in transit’ and packaged art people would recognise such as Damien Hirsts’ shark, creating spoof narratives within the campaign that the visitors could imagine.
Fields
Branding, Graphic Design, Photography
Date
2012
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